Today we read the blogpost from Art Markman entitled "What does Advertising do?" and spent time discussing familiarity, saliency and life style identification and how it all seems to work together. We teased out the beginnings of Aristotle's terms of rhetoric--ethos, pathos and logos and will work further on those tomorrow.
We also read for 10 minutes in class.
HW: READ LOG 150 minutes due Monday
